Where performance and partnership come together

At OPTIMZD you pay no fixed retainer, but a percentage of your monthly Google Ads spend on a tiered scale: 10% on the first €10,000, 9% between €10,000 and €30,000, 8% between €30,000 and €80,000, 7% between €80,000 and €150,000 and 6% above €150,000. Each bracket rate applies only to the spend within that bracket, not to your entire budget, so your effective rate falls as you grow. We invoice monthly based on your actual spend from the previous month and the collaboration can be cancelled monthly. For some profiles we work with a fixed rate instead of a tiered scale: local businesses start from €300 per month, and for brands we use fixed monthly fees from €1,500. Our pricing page shows the full scale together with a calculator. During a no-obligation introductory call we look at your situation and advise which model best fits your goals.

We do 100% Google Ads and nothing else: no general marketing packages, no bolt-on extras, no juniors on your account. That specialisation is what lets us deliver measurably better results for businesses that genuinely want to grow — an average ROAS of 3+ across more than 100 clients. In practice that means the following. Your account is led from day one by a senior strategist who has grown e-commerce businesses themselves. We work to six principles — Performance, Pace, Personalisation, Proactivity, Partnership and Pricing — and manage the full spectrum: Search, Performance Max, Shopping and Demand Gen, including your product feed and Merchant Center. You pay for performance rather than by the hour, and the collaboration can be cancelled monthly. We don't wait until you flag a problem: we spot the signals, test and keep adjusting.

Depending on your market and goals, we often see improvement within a few weeks: more traffic, better visibility and higher conversions. How fast that happens depends on your niche, your competition and whether there is already historical data in your account — an account starting from zero needs learning time before the bidding strategies can steer reliably. The process runs in six steps: growth scan, onboarding, Merchant Center setup, campaigns live, updates and results. As soon as the campaigns are live, the first relevant results become visible. After that we combine short-term optimisations with a strategy for sustainable growth: we monitor, test and adjust until the ratio between cost and revenue is stable. To illustrate: in November 2025 we generated €310,000 in revenue for a webshop on €85,100 of ad spend, a ROAS of 3.65 at a cost per conversion of €13.66.

You stay involved through fixed evaluation moments: weekly or monthly calls in which we go through performance and decide the next step together, supported by regular updates and clear reporting. You always stay in control; we do the operational work. Transparency is not a side note here but the starting point. You advertise from your own Google Ads account and pay Google directly, so you can see your campaigns, costs and conversions for yourself at any moment. You remain the owner of all your accounts, assets and data — including when the collaboration ends. The reports show what changed, why, and what the effect was on your revenue and ROAS. In urgent situations we act quickly, including outside office hours. Want more or fewer calls? We adjust: weekly works well in a scaling phase, monthly once an account is running stably.

Our services are aimed at businesses that want to grow through Google Ads, and we work with three clear profiles: webshops and e-commerce brands, brands building visibility and brand growth, and local businesses that want to attract customers from their own region. Whether you are just starting out or already running ads, we help you get more return from your ad budget. Each profile has its own pricing model: e-commerce works on a commission basis of 10% of monthly ad spend up to a maximum of €4,500, brands pay a fixed monthly fee from €1,500, and local businesses start at €300 per month. No Google Merchant Center yet? Then we set it up with you, or help you through our trusted partners. In a free 30-minute growth scan we look at whether Google Ads is the right choice for your situation.

No. There is no minimum contract period and no lock-in: our collaboration can be cancelled monthly. We believe in delivering results, not in clinging to contracts. In practice that means the following. Your invoice follows your actual Google Ads spend from the previous month, so you never pay upfront for a period in which we have not yet done anything for you. You advertise from your own account and pay Google directly, and you remain the owner of all your accounts, assets, campaigns and data. If the collaboration ends, nothing is lost and nothing has to be migrated. We see that as the sharpest incentive for ourselves: every month we have to prove again that we are adding value. That is why we prefer performance-based rates and fixed evaluation moments over long contracts and legal lock-ins. [[TODO: confirm the formal notice period]]