4.8rating from42reviews
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For brands

Google Ads that grow your brand

Grow your visibility and brand impact with well-considered Google Ads campaigns.

Client DominiqueClients Chiara & SophieClient Marc

100+ clients grow daily with OPTIMZD

Brand owner at the office
Dark sports shoes
Sports shoes€79.99

www.your-webshop.com

Why do brands choose OPTIMZD?

Brand-driven growth

We scale your brand without losing the essence with campaigns that convert and fit your identity.

Smart data approach

We use your numbers to bring structure and scale campaigns profitably over the long term.

Clear communication

You get transparent reporting, short lines of communication and always insight into performance and budgets.

Experience with growth

We help brands that want to grow with an approach that matches their stage and ambition.

Strategic thinking

We are not a performer but a sparring partner who thinks ahead and solves bottlenecks before you notice them.

Full focus on results

No vague talk, just transparent results and clear insight into your performance.

Results achieved for brands

Description

In November 2025 this nutrition brand delivered strong Google Ads results, with €191,000 in revenue against relatively low costs of €17,300. The cost per conversion of €10.87 was highly efficient, while the campaigns achieved an impressive ROAS of 11.07.

Niche

Nutrition

Before Optimzd
November 1, 2024
Started from 0
Monthly revenue
€83.400
Ad spend
€11.300
CPA
€13,40
ROAS
7.36
After Optimzd
November 30, 2025
After 12 months
Monthly revenue
€191.000
Ad spend
€17.300
CPA
€10,87
ROAS
11.07

What our clients have to say

Photo of Chiara & Sophie
Chiara & Sophie
E-commerce entrepreneurs

We have been working with Optimzd for a year now and are very satisfied. Communication is smooth and fast, and we work in a goal-oriented manner. The agreed targets are being achieved, and what we especially appreciate is that people actively contribute ideas outside the standard range of tasks. This is how we are taking steps together to position our brand even more strongly in the market.

Photo of Alexander
Alexander
E-commerce entrepreneur

Communication with Optimzd is great: fast, clear and easily accessible. The results are exactly as previously discussed, which gives confidence. I know what to expect and everything just works as it should. Pleasant cooperation!

Photo of Adam
Adam
E-commerce entrepreneur

The cooperation with Optimzd is smooth and professional. Communication is smooth and everything is picked up neatly and on time. The results are on target and it is nice that people are actively involved in continuing to achieve those goals. If you have any questions or details, we can always switch quickly. In short: a reliable partner that thinks along and delivers.

Photo of Joey
Joey
E-commerce entrepreneur

The cooperation with Optimzd is really great. In the past, I advertised via Pinterest, but that was not in line with what we now achieve via Google Ads. Thanks to their strategy and focus on a ROAS of 3+, every euro you invest is worth it. Communication is clear, fast and you always get immediate help when needed. Thanks to Optimzd I have scaled my webshop to over €100,000 in revenue with a 30% profit margin. Absolutely recommended.

Photo of Jop
Jop
E-commerce entrepreneur

Although we've only been working together for a short time, I'm already very satisfied with Optimzd. They have a lot of knowledge and always come up with an appropriate solution for the challenges associated with e-commerce. Communication is easy and fast, they are ready even outside office hours. In short: a reliable and involved partner you can count on.

Photo of Marc
Marc
E-commerce entrepreneur

Communication with Optimzd is fast and flexible. We respond immediately to both urgent and less urgent matters. Since the collaboration, our sales via Google Ads have exploded. The campaigns are sharply designed, targeted and result in visibly more website visits and orders.

Photo of Dominique
Dominique
E-commerce entrepreneur

Outstanding experience with Optimzd for Google Ads. Communication is clear and fast, they think proactively and are always easily accessible. We structurally achieve a ROAS of 3 or higher, which is truly exceptional in this market.

Photo of Koen
Koen
E-commerce entrepreneur

Very satisfied with the cooperation with Optimzd. They respond quickly, explain everything clearly and keep you well informed about the steps they are taking.

Photo of Chester
Chester
E-commerce entrepreneur

I have been working with Optimzd on my Google projects for several months now and am extremely satisfied with the results. The commitment and dedication are exceptional. It doesn't feel like you're just another client, but truly a priority.

Photo of Jericho
Jericho
E-commerce entrepreneur

The cooperation with Optimzd is very pleasant. Communication is fast and to the point, with a clear explanation of what is happening and why. We achieve consistent results, such as a ROAS of 3+ on our German store.

Frequently asked questions

How do you set my brand apart from competitors?
We do that by understanding what makes your brand unique and translating that sharply into your ads. We combine data with strong positioning so your brand stands out from the rest: brand-driven growth, without losing the essence of your brand. In practice that starts with your market and your competition. Which search terms are they claiming, which message are they winning on, and where is the space nobody has taken yet? We translate that analysis into campaign structure, ad copy and bidding strategy across Search, Performance Max, Shopping and Demand Gen. We then keep testing which message converts best and scale up what works. In doing so we are not an executor but a sparring partner that thinks ahead and solves bottlenecks before you notice them. You get transparent reporting and short lines of communication, with insight into performance and budgets at all times.
What if my audience isn't actively searching on Google?
Then we use other Google channels, such as YouTube or Display. That way we build your visibility and brand awareness, so people get to know you before they start searching. Search is only one part of the Google network: Demand Gen and Performance Max also reach your audience at moments when there is no search intent yet. The approach works in two layers. First we create demand: we put your brand in front of the right audience on YouTube and Display and measure whether that leads to more branded searches and website visits. Then we harvest that demand with Search and Shopping campaigns, so you are visible the moment the interest does become concrete. Before we start, we always check whether there is enough volume and potential in your market. If there is not, we simply say so.
How do you keep my campaigns profitable?
By continuously testing and adjusting. We track performance weekly and, where needed, fine-tune your keywords, ads and strategy. That keeps your return stable and healthy. We steer not only on revenue but also on margin, because a campaign that sells a lot while eating your profit is not a success. Concretely, we look at the ratio between cost and revenue, your ROAS and your cost per conversion. Across our clients the ROAS averages 3 or higher. In November 2025, for example, a webshop generated €310,000 in revenue on €85,100 of ad spend, at a cost per conversion of €13.66. If a signal drops off, we step in before it costs you the month: we don't sit and wait, we spot the signals, test and keep adjusting. In the weekly or monthly call you see exactly what happened and why.
How much budget do I need to see results?
That varies per brand and depends above all on your niche, your competition and the margin on your products. During our intake we look at your goals and what budget is realistic to reach them. We keep it simple and clear, so you know exactly what you're stepping into. One thing that is important to know: there are two amounts. You pay the advertising budget directly to Google from your own account, and on top of that you pay our fee for the management. For brands we work with fixed monthly rates so you know exactly where you stand: €1,500 per month up to €20,000 in ad spend, €2,800 up to €50,000, €4,500 up to €100,000 and a custom rate above that. Your advertising budget also has to leave enough room to gather data and optimise profitably, because without sufficient conversions the bidding strategies cannot steer reliably. [[TODO: confirm the minimum monthly ad budget for brands]]
Does Google Ads actually work for my brand?
In most cases, yes. Google Ads works for brands that want to be visible the moment people are actively searching. We always look at your market and audience first to be sure it is the right choice for your brand. We do that check in the free 30-minute growth scan, before a single euro of ad budget goes out. In it we assess three things: is there enough search volume around your products and category, does your margin leave room for paid acquisition, and can we measure conversions reliably. If your audience is not actively searching yet, we first build demand through YouTube, Display and Demand Gen. More than 100 clients are now growing with OPTIMZD, at an average ROAS of 3 or higher. If Google Ads turns out not to be the right step for your brand, we will tell you honestly.

Start scaling your business now

Get a clear picture of the growth opportunities for your brand and discover how we can make the most of them together.

Book free growth scan
Photo of DominiquePhoto of Chiara & SophiePhoto of Marc

100+ clients grow daily with OPTIMZD

Brand package

For brands, we have fixed monthly rates. A predictable rate for ambitious e-commerce brands.

Fixed monthly rate

  • Up to €20,000 ad spend€1,500 / month
  • Up to €50,000 ad spend€2,800 / month
  • Up to €100,000 ad spend€4,500 / month
  • > €100,000 ad spendCustom